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Thursday, April 21, 2011

Online Quiz Due 25 April

Please note: Numerous students earned Fs on the last quiz because they copied from other students. This is a violation of University policy. Do your own work!


This quiz is due no later than 5 p.m. Monday 25 April. It can be submitted only via email to me. Late submissions will not be graded. Answers in the body of an email are not acceptable -- follow the directions.

1.  Create a Word document and name it: MCM103_(Your4DigitID)_(YourLastName).doc . . . so if I were creating the file the name of my file would read: MCM103_0011_Hayes.doc.

2.  Answer the following questions (the answers were discussed in class by our guest speaker on Wednesday afternoon). You must write in complete sentences and your grammar, spelling and punctuation will be graded:

  • What's a new name for PR?
  • Describe social media?
  • Who was Ivy Lee?
  • Name three social media used by VIVA?
  • If you were a social media director for a business, how would you foster relationships with bloggers?
  • How would you characterize Kuwait blogging?
  • Why should a business use social media?
  • What are the social media job prospects in Kuwait?
  • Our guest speaker, Hindh, graudated in what field of study?
  • Why do companies use Linkedin? 

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