Public Relations Quiz: Due 12 Noon 30 April

This is a graded Quiz. You may not collaborate (work with) another student to answer these questions. You may not copy another student's work. If I suspect your assignment was copied, or if it includes the same information submitted by one or more other students, all students involved will earn a zero for the assignment. Do your own work, and work alone.

Follow these steps to an A!

1. Create a Word document. Name the file as such: 328_YourFirstName_Your4DigitGUSTID.doc.
2. Open your textbook and turn to page 328. Read the Media Talk column.
3. Do what it says . . . go online and access the video. Once you get to the Learning Center home page, click on Student Edition. Then click on Media Talk (NBC). Then click on Fit to Print?
4. Watch the video.
5. Answer the following questions:

• Is the subject of this video an effective public relations tactic? Why or why not? Write 15 to 30 words. 
• What, if any, ethical problems are involved in the use of this tactic? Write 25-50 words.
• If the stories (published in Iraqi newspapers) are factual, has any harm been done? Explain your answer. Write 10 to 25 words. 

Meet the deadline
Submit your Word file (assignment) to me (use only this address) via email. The deadline is 12 noon Saturday 30 April 2011.