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Monday, May 2, 2011

Multi-Topic Quiz: Due 5 pm 4 May 2011

  1. What was the major challenge facing Viacom and Arab Media Group upon the launch of MTV Arabia?
  2. What obstacle would MTV Arabia need to overcome to achieve a local presence for the network?  
  3. What alternative Arab music was expected to be showcased on MTV Arabia?
  4. Why was Viacom interested in bringing MTV to Arabia? 
  5. What role did AMB play in the launch of MTV Arabia?
  6. What size was the advertising revenue for MTV Arabia when it launched?
  7. Al Jazeera initially created controversy in 2001 by broadcasting from where and about what? 
  8. Al Jazeera is known for presenting "the opinion and the other opinion" and it shocked viewers when it was the first to broadcast . . . what news?
  9. San Antonio-based market-research firm Pear Analytics analyzed 2,000 tweets (originating from the US and in English) over a two-week period in August 2009 from 11:00 AM to 5:00 PM (CST) and separated them into six categories. What are the categories and the percentages? 
  10. In a 2009 Time essay, technology author Steven Johnson described the basic mechanics of Twitter as "remarkably simple." What did he say about Twitter to describe it?
You can use online sources to find the answers to these questions. The information was not presented by your fellow students (but could have been, and some of it should have been). You'll have to do some online searching to get the information, but it's readily (quickly) available. 


NOTE: This is a graded quiz. If I suspect your answers are the same as another student's, both students will get a zero. Make sure your answers are in your own words. You are not permitted to discuss or share the sources of information with another student. You are not permitted to discuss the contents of this quiz with another student. You are not permitted to share information of any kind. Do your own work!   

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